TECHNOGYM stealth champion -- Bussiness Week

TECHNOGYM ( space ) founder Nerio Alessandri fitness equipment for injection electronic intelligence technology, for second of the world market road adds a heavy weight. Nerio Alessandri university is industrial design professional, 21 years old, the chance of getting a job for Cesena, near Bologna, a fitness center, a set of equipment improvement. His occupation career had not expected to change, in the garage, he used the night and weekend time to beat out a set of smooth, beautifully designed equipment, a year later, is also in 1983, the Italy entrepreneurs created their own fitness equipment brand, TECHNOGYM ( space ).

Today, the company's high-tech running, walking machine, power equipment, bicycles have been all over the world health club. " The magic words are ' innovation ' - 3600C through commercial", Alessandri said, in 1988 he led a fitness equipment revolution. To obtain a patent, the sensor reads the training heart rate, according to the training of pulse adjustment device resistance. Heart rate monitoring equipment to make the sports venues equipment is no longer eager young patent traction block.

TECHNOGYM ( space ) by a team of software engineers to design a set of software, will be equipped with a chip key is inserted into the device, the software can read is stored in the chip. The trainer fitness files and training program. The privately held company is based in Italy north of Gambettola, 6% of their income for R & D work. Sales in the past four years two times, reached 269000000 dollar 2003, 12% what hold market share about. This year's profits is estimated to be 32000000 dollars.

Determination of beyond the fitness market leader, is headquartered in Franklin Park, LIFE FITNESS, 42 Alessandri eyes focused on the United States TECHNOGYM ( space ) is the latest product, named EXCITETM series. Through the touch screen, EXCITETM equipment can use television equipment, stereo system, SONY game station and spice massage system. Alessandri said" will get a temptation you sensory return". If Alessandri can make fitness into entertainment, he will use the TECHNOGYM ( space ) promoted to a higher level.